4 Ways To Make Your Church Digitally Friendly
By Author Unknown
Make Your Church Digitally Friendly
Digitally friendly means the process of welcoming people to your church before they ever physically visit. Having a great online welcoming process can make the difference between people staying or leaving your web site.
Include A Welcome Section On Your Website. The first step is to create a dedicated welcome section. Start by providing details about your church. Consider adding a short welcome video that briefly introduces your church, main staff and ministry programs. Give them insight into all the ways they can get involved in the church. You can always link to various ministry pages on your website for more in-depth information. The idea is to make this area of your website a one-stop-shop for everything new visitors need to know.
Pin A Welcome Message to The Top
Obviously, you don’t want your message getting lost as you post new content. So, pin it to the top of your page of all social media. For instance, on Facebook, it only takes a few steps to pin any post so it’s always visible at the top of your page.
If they have questions, many people would rather send a quick message on social media or post a question in the comments. So, make sure someone’s monitoring your social accounts to answer questions.
Make Contact Details Easy To Find
You’d be surprised at how many churches don’t make their contact details easy to find. While having a contact form is great, sometimes people want to know who they’re contacting.
In addition to a contact form, you should include a phone number, email address, address and social media channels. Add information about how soon to expect a response based upon the contact method. This ensures people don’t feel ignored when contacting you.
Gather Contact Details
Encourage everyone, both online and off, to provide contact details. Ask them to list their preferred contact method(s), such as call, text or email. Personalizing how you contact people makes them happier and more likely to provide their details.
One other thing to do is explain why you want the contact details. Let people know that you simply want to be able to follow-up and welcome all new visitors. Ensure them that there’s no pressure to join, donate or volunteer. In fact, for in-person visitors, you can even say it’s okay for them to attend online if they prefer. The less pressure, the more welcome people feel.